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Referencing a Market Research Report:

Below is an example of how to reference a Market Research Report from Mintel:

You will need:

  • Name of the author(s) or name of the organisation
  • Year of publication
  • Title of the report
  • Edition if later than the first edition
  • Database URL
  • Date accessed



Author’s surname, Initials. or Name of Organisation (Year of publication) Title of report. Edition if later than the first e.g. 2nd ed. Available from: [Accessed day month year].


Mintel (2017) Bottled water. Available from: http://0- [Accessed 4 February 2021].

In-text citation: (Mintel, 2017)

Find more about referencing on the LSBU Harvard Referencing guide.