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Harvard Referencing: Market Research report

Format of the reference

Citation order:

  • Name of the author(s) or name of the organisation
  • Year of publication
  • Title of the report
  • Database URL
  • Date accessed

 

Format:

Author’s surname, Initials. or Name of Organisation (Year of publication) Title of report. Available at: www.database.com (Accessed: day month year).

Example:

Mintel (2017) Bottled water. Available at: http://0- academic.mintel.com.lispac.lsbu.ac.uk (Accessed: 4 February 2021).

In-text citation: (Mintel, 2017)